They’re real! liner is officially here.

Benefit beauty is a makeup line from San Francisco, California; committed to making great beauty products which are also visually appealing with fun and flirty packaging.

Their most recent product, They’re real! Push up liner, has been awaited for with much anticipation. It’s promise was to make applying eyeliner a breeze, with an added bonus of bigger looking eyes.

I finally got my hands on this liner to try it out for myself. Keep on reading for my thoughts on it, and a quick guide on how to use it.

They’re real! Push up liner review

I got my Benefit liner this weekend and couldn’t wait to try it out for myself, to see if it lived up to the hype. Benefit has been talking about the launch of this little liner on twitter and instagram for the past months and I must say, I’ve never been so excited about an eyeliner to officially be available in stores. Kudos to Benefit for awesome marketing on their part!

They’re real! Push up liner was easy to use and you could see a difference between using it as compared to other liners. It glides on effortlessly and is very easy to get that lash – hugging look. The closer your liner is applied to your lash line, the larger your eyes appear to be. This gives you a cute “doe eye” look.

The liner is not a miracle pen, so if you have a hard time applying liner it won’t automatically give you a flawless line. It does however make the application easier. I think the reason behind easier application is the felt tip which guides the liquid on your lid. Compared to other liquid liners, this one has a velvety texture which makes it easy to glide on and guide across your lid. The liner also dries pretty fast so no smudges or black marks on your lids after you apply. The final result is a rich dark line for sultry eyes. I definitely recommend this product if you are unsure as to whether you’ll like it or not. It’s priced at $24 and does differ compared to other liners at a similar price range.

How does it differ from other liners you ask?! The simple design of a felt tip which dispenses gel, does make a difference. It makes it easier to apply, since it’s almost as though you are using a marker as opposed to a thin brush most liner brands use. Though it is fast drying, mistakes are easily fixed with water. It’s not advertised as waterproof, but it definitely stayed put in the pool. It doesn’t fade out throughout the day, so you’ll have that nice and dark line all day long. It’s also a cleaner eyeliner due to the fact you twist new liquid each time, as opposed to re-dipping each time. The only flaw I saw in this liner is the fact it dries fast on the pen, so be sure to clean the tip after each use to avoid build up from affecting application.

Check out the pictures below which compare a drugstore liquid liner worn during a workday with no re-application versus Benefits’ They’re real! push up liner. (I leave the drugstore liner nameless to avoid any embarrassment on their end).

Can you guess which is which?! The drugstore liner is the top picture, which as you can see faded out after a full workday. It started out bold and strong, but left my lid looking half-bare at the end of the day. Benefits’ They’re real! push up liner was also put to the test, and as you can see lasted beautifully after a full eight hours. Looked as good as when I originally applied it in the morning.  In my opinion, dishing out some extra cash for a product which lasts all day is worth it.

They’re real! Push up liner demo

The liner has quick instructions on the packaging, along with statistics of bigger looking eyes and a lash – hugging experience. Getting started is very easy, all you have to do is take off the lid and twist the bottom 10-12 times until the liner liquid starts coming out. Then you are ready to apply. 

Check out a demonstration by Benefit below, on creating a sexy winged look with They’re real! Push up liner.

If you want to check out They’re real! Push up liner before committing, head on to a Sephora inside JcPenney this weekend for tips on application or receive a free sample when shopping online at sephora.com using the code below.